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How to subscribe to RSS Feeds:

In order to subscribe to an RSS feed or newsfeed you will need two things, an RSS reader (also known as a news aggregator) and url (web address) of the RSS feed that you wish to subscribe.
1.) Download a News Aggregator / RSS Reader
2.) Locate the web address (url) of the RSS feed (XML file) that you wish to subscribe.

A news aggregator or RSS reader is a software application that collects and displays news headlines and summaries from sources that you have designated.

An RSS feed is an XML document that contains the news headlines and summaries.3.) Install the feed reader or news aggregator on the computer
4.) Insert the url of the news feed (there is usually an “add feed” button)
5.) Many of the news readers will allow you to set the interval that the software will look for a feed update others simply update daily.
6.) The information in the feed will be updated when the feed contains new content.

Email vs RSS Feeds
The debate rages on comparing email and RSS feeds. Lets face it their are benefits associated with each and downsides as well. Email and RSS really are different communication mediums and they are designed for different purposes.

RSS Pros
1. Subscriber Control - you choose what you want to receive
2. Privacy - no need to release private information in order to subscribe (in most cases)
3. Scannable - easy to scan, saving time
4. No Filtering Issues - nothing is lost to spam filters
5. Reach - syndication expands a companies reach

RSS Cons
1. Tracking - RSS is very difficult to reliably track
2. Metrics - accurate reporting is near impossible
3. Adoption - RSS adoption is still limited, not everyone has an RSS reader

Email Pros
1. One on One - designed for personalization
2. Compatibility - everyone can send and receive email

Email Cons
1. Spam - emails are lost in spam filters
2. More Spam - noise to sound ratio overwhelming

Perhaps this over simplifies the comparison but it clearly shows that the two communication methods excel in different areas.

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